The platform is rolling out a updated setting that enables them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the platform announced that it presently contains in excess of 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread rollout. This development aligns with a increase in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A considerable share of this content is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically absurd or bizarre.
“We know from our community that a lot of users like content created using AI tools, from AI artwork to informative clips, and we want to provide users the ability to increase or decrease of that, depending on their own preferences,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its app identified as AI-generated. Overall, more than 100 m pieces of content are submitted to the app daily, making AI content a limited portion of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the volume of AI-generated videos they view by opening the content preference setting in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting include current affairs, style, beauty, and choreography.
Platform Guidelines
Its rules require users to identify lifelike AI-generated content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the app will now add an “AI-made” tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This action is designed to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2 million awareness program for specialists and institutions to produce informative material about using AI responsibly. This initiative will benefit non-profit groups specializing in teaching programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, following discussion over plans to make redundant hundreds of content moderators in the UK. TikTok is planning to cut 439 jobs in its user protection team in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official stated that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most harmful content before it has to be seen by humans. The company announced a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
